Social Media

Social Media Marketing


Social media marketing is now commonplace and has become one of the most important ingredients for a successful marketing campaign. And in a country like the Philippines where social media penetration among internet users is almost at 100%, no business can afford to ignore it as a key marketing channel.

Facebook ranks the highest with over 60 million Filipinos active each month, but you also need to ask yourself if all 60 million are in your target market. If not, chances are you'll need our help to make sure you're showing your ads to the right people. 

And just because Facebook has the lion's share of social media users doesn't mean you should put all your eggs in one basket. We can help you reach your target audiences on Instagram, Twitter, LinkedIn, YouTube, etc. as well.

Get in touch. Find out more.

Ad Platforms for your Social Media Marketing Campaigns


Instagram delivers a seamless experience.

Photo Adverts

Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.
Instagram Photo Ads: PurpleClick Internship Recruitment
Video Adverts

Get the same visually immersive quality as photo adverts, with the added power of sight, sound and motion. 
Instagram Video Ads: PurpleClick Launch Coverage by ABS-CBN
Carousel Adverts

Add another layer of depth to campaigns, where people can swipe to view additional photos or videos in a single advert.
Instagram Carousel Ads: PurpleClick Solutions
Stories Adverts

Complement your feed content with adverts on Instagram Stories. Connect with the over 200 million people using Stories daily.
Instagram Stories: PurpleClick Events

Facebook offers up beautiful and effective options for telling your story.

Facebook Photo Ads: PurpleClick Careers
Inspire your audience with a Facebook Photo Ad

Whatever your business goals are, a photo advert on Facebook or Instagram is a great way to increase awareness of who you are and what you do. A photo advert gives you a clean, simple format to use with inspiring imagery and engaging copy.

Facebook photo ads are versatile; you can meet many brand objectives with just a few photos:
  • Brand Awareness
  • Engagement
  • Lead Generation
  • Web Traffic
  • Conversions
  • Store Visits
Show more in a single post with Facebook Carousel Ads

The Facebook Carousel format allows you to showcase up to ten images or videos within a single advert, each with its own link. 

With more creative space within an advert, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card. 

In addition to the business goals already coveredb by Photo ads, Facebook Carousel ads can be used by any business to accomplish a variety of other advertising objectives.
  • Show multiple products
  • Highlight different features of a single product
  • Tell a story with sequential images
  • Explain a process
Facebook Carousel Ads: PurpleClick Solutions
Facebook Video Ads: PurpleClick on Channel News Asia
Capture attention with engaging Facebook Video Ads

People spend more than 100 million hours watching video on Facebook every day. With video adverts, you can give your business personality, show different facets of a product or just let people know who you are and what you do.

Storytelling with video draws audiences in to learn about your business's product or services. You can use your video to encourage action, especially when you use them as part of a video link or a video carousel advert. Add a call to action to drive people to your website or landing page, increase mobile app installs or increase mobile app engagement.


Twitter helps you reach your business goals with objective-based campaigns.

Promoted Tweet

Promoted Tweets can be used for many different objectives to reach people in a native format.

Twitter Promoted Tweet with Photo
Website Card

Website cards give interested users a quick summary and an easy way to visit your website.

Twitter Website Card
Lead Gen Card

Lead Generation cards automatically capture the user's name, username, and email address and let them send this to you with one click.
Twitter Lead Generation Card

Key Benefits of Social Media Marketing

Targeted Reach
Choose the right people you want to reach out to. Make your adverts relevant to a certain location, age, interests and more, to bring you real results. And if you have your customers' email addresses and/or mobile numbers, you can even target them specifically.

Engagement
Unlike other digital marketing channels, Social Media Marketing allows you to gather feedback from and communicate with your customers via likes, comments, shares, and even private messaging. In addition to the quantitative metrics measured in reports, the comments your ads receive give valuable qualitative insight to what your customers feel about your brand.

Measurable Performance
We can monitor your campaigns and see the responder demographics, profiles and performance report, among other metrics. From there, we can not only measure past performance but also make recommendations for improving future campaigns.

Want to start advertising on social media, but can't think of what to say/post? 

Check out our content and media packages below, each with its own allocation of social media content posts, which we will present to you for approval before the start of each month. Content can be a mix of your own materials, curated public media, or images we will develop specifically for your campaigns. 
STARTER PLAN 
P30,250 + E-VAT monthly

Inclusions:
  • 1 post per week / 4 per month
  • Facebook only
  • P15,000 Facebook Ad Credits
  • approximately 
    • 10,000 engagement actions per month OR
    • 3,000 link clicks (to your website) per month OR
    • 1,500 new followers per month
  • Advanced audience segmentation
Notes:
  • Setup fee of P5,000 + E-VAT is charged per platform 
  • 6-month minimum contract 
  • Payable with PDCs
Bonus for Annual Contracts:
  • Waived Setup Fee



STANDARD PLAN 
P47,000 + E-VAT monthly

Inclusions:
  • 2 posts per week / 8 per month
  • Choice of Facebook OR Instagram
  • P20,000 Ad Credits on Facebook OR Instagram
  • approximate results will depend on platform selected
  • Facebook Pixel setup and tracking
  • Advanced audience segmentation
Notes:
  • Setup fee of P5,000 + E-VAT is charged per platform 
  • 6-month minimum contract 
  • Payable with PDCs
Bonus for Annual Contracts:
  • Waived Setup Fee



PREMIUM PLAN 
P70,500 + E-VAT monthly

Inclusions:
  • 3 posts per week / 12 per month
  • Cross-posted on BOTH Facebook and Instagram
  • P30,000 combined Ad Credits on Facebook and Instagram
  • approximate results will depend on budget allocation per platform
  • Facebook Pixel setup and tracking
  • Advanced audience segmentation
  • Lead Generation Ad Format included
Notes:
  • Setup fee of P5,000 + E-VAT is charged per platform 
  • 6-month minimum contract 
  • Payable with PDCs
Bonus for Annual Contracts:
  • Waived Setup Fee

Looking for a Customized Solution?

A 360 Digital Strategy is suitable for companies who are keen to target a wider audience using a collection of platforms available.

At PurpleClick, we believe that companies benefit the most from a customisable suite of digital solutions that can fulfil their business vision and goals.

Get in touch with us today and let us work out a comprehensive 360 Digital Strategy together with you!
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