Video Ads
Video Advertising
Nothing grabs attention more than a compelling story and there’s no better way to do that than through a video. Connect to people in a unique way – convey emotions and sounds through video to ensure your messages are seen and heard.
As part of the Google suite of products, YouTube provides a powerful tool to showcase your products and services. And with over 25 million users in the Philippines alone, YouTube is still most people's go-to when looking to watch videos online.
But when it comes to discovery, all bets are off as videos (and video ads) are now readily placed all over social media (Facebook, Instagram, Twitter, etc.) and websites (think Google Display Network).
Each placement has its strengths (and weaknesses!) but PurpleClick can help you navigate all the different options to make sure you're not wasting your ad budget.
Ad Platforms for your Video Advertising Campaigns
Key Benefits of Video Advertising
Highly Targeted
Can be targeted to specific websites and then layered with additional filters like location, topics, and interests, to name a few. And if you have your customers' email addresses, we can even target them specifically to show video ads to on Facebook, YouTube, and the Google Display Network.
Extensive Reporting
Utilise video analytics data to see exactly how well your videos are doing, which segment responds best and much more.
Cost Effective
Depending on which ad platform we show your video ad on, we can bid for video views where you will only be charged after a certain threshold has been met. For example, on YouTube, your videos will only be charged if watched for at least half a minute, while Facebook would only charge for if your video is viewed for at least 10 seconds.
Showcase Your Product
Let your video teach your customers how to use your product or service and how it’ll help them – they’ll be thanking you for it.
Rich Media
Want to stand out from plain words and images? Make a video! The possibilities are endless and you could be on your way to becoming the next viral video.
Looking for a Customized Solution?
A 360 Digital Strategy is suitable for companies who are keen to target a wider audience using a collection of platforms available.
At PurpleClick, we believe that companies benefit the most from a customisable suite of digital solutions that can fulfil their business vision and goals.
Get in touch with us today and let us work out a comprehensive 360 Digital Strategy together with you!