Nothing grabs attention more than a compelling story and there’s no better way to do that than through a video. Connect to people in a unique way – convey emotions and sounds through video to ensure your messages are seen and heard.
As part of the Google suite of products, YouTube provides a powerful tool to showcase your products and services.
As a Premier Google Partner, PurpleClick has demonstrated over a decade of expertise in Google Adwords, which includes YouTube Advertising.
Ads that appear before other videos on YouTube, beside videos that are playing and in search results.
There are 3 main types of YouTube ads, namely: Banner Ads, In-Video Overlay ads & In-Stream video ads. There are also several other configurations advertisers can consider such as, which part of your banner ads will appear where, or whether you want your ad to be skippable or not.
TrueView Skippable Ads - 15s/30s/long-form
These skippable video ads enable brands to reach users while they engage with videos. Advertisers only pay when a user chooses not to skip their ad. 8 out of 10 viewers prefer the TrueView ad experience to standard in-stream (un-skippable) ads.
Non-skippable 6-second in-stream ads, perfect for teaser, amplification, or sustaining campaigns on both desktop and mobile.
TrueView Discovery Ads
These search ads enable advertisers to capture their most qualified audience at key moments of discovery across YouTube and partner sites. TrueView discovery ads appear on the YouTube homepage, in YouTube search results, alongside other YouTube videos, or on on partner websites. A click on this type of ad will deliver a user to the YouTube watch or YouTube channel page to view the video rather than playing the video within the ad unit itself
15s Reservation Ads
Non-skippable placements, suitable for brands who wish to extend the reach and frequency of their 15s TVC via YouTube.
A rich video canvas that enables advertisers to showcase their brands on a rich video canvas at scale across all devices. This format offers a 24-hour takeover at the entry point of the #1 video destination and #2 search engine in the world: YouTube.
Ad units which display content that may be relevant to your video, such as products featured in that video.
Viewers will see a teaser for the card for a few seconds. They can also click the icon in the top right corner of the video to browse the cards.
These ads are semi-transparent overlay ads that appear on the lower 20% portion of your video.
These ads appears to the right of the feature video and above the video suggestions list. For larger players, this ad may appear below the player.
What does it mean to be working with a Google Premier SME Partner?
In-depth AdWords Expertise
Take advantage of our local knowledge, product expertise and access to Google technology to create high-performing local campaigns, whether that means website or shop front visits, phone calls or online sales. You will also benefit from our strategic relationship with a dedicated Google partner manager who can provide the latest insights in AdWords products and tools.
From setup to optimization, our full service management can help you maximize your campaign’s ROI.
Detailed performance data regularly delivers key insights into how your AdWords campaigns are performing.
We are readily available to help with email and phone support when you have questions or simply want to understand your campaign results better.
We can actively manage your marketing programs, taking the guesswork out of campaign development and letting you focus on running your business.
Looking for a Customized Solution?
A 360 Digital Strategy is suitable for companies who are keen to target a wider audience using a collection of platforms available.
At PurpleClick, we believe that companies benefit the most from a customisable suite of digital solutions that can fulfil their business vision and goals.
Get in touch with us today and let us work out a comprehensive 360 Digital Strategy together with you!