Social Media
Social Media Marketing
Social media marketing is now commonplace and has become one of the most important ingredients for a successful marketing campaign. And in a country like the Philippines where social media penetration among internet users is almost at 100%, no business can afford to ignore it as a key marketing channel.
Facebook ranks the highest with over 60 million Filipinos active each month, but you also need to ask yourself if all 60 million are in your target market. If not, chances are you'll need our help to make sure you're showing your ads to the right people.
And just because Facebook has the lion's share of social media users doesn't mean you should put all your eggs in one basket. We can help you reach your target audiences on Instagram, Twitter, LinkedIn, YouTube, etc. as well.
Ad Platforms for your Social Media Marketing Campaigns
Instagram delivers a seamless experience.
Photo Adverts
Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.
Video Adverts
Get the same visually immersive quality as photo adverts, with the added power of sight, sound and motion.
Carousel Adverts
Add another layer of depth to campaigns, where people can swipe to view additional photos or videos in a single advert.
Stories Adverts
Complement your feed content with adverts on Instagram Stories. Connect with the over 200 million people using Stories daily.
Facebook offers up beautiful and effective options for telling your story.
Inspire your audience with a Facebook Photo Ad
Facebook photo ads are versatile; you can meet many brand objectives with just a few photos:
- Brand Awareness
- Engagement
- Lead Generation
- Web Traffic
- Conversions
- Store Visits
Show more in a single post with Facebook Carousel Ads
The Facebook Carousel format allows you to showcase up to ten images or videos within a single advert, each with its own link.
With more creative space within an advert, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.
In addition to the business goals already coveredb by Photo ads, Facebook Carousel ads can be used by any business to accomplish a variety of other advertising objectives.
- Show multiple products
- Highlight different features of a single product
- Tell a story with sequential images
- Explain a process
Capture attention with engaging Facebook Video Ads
People spend more than 100 million hours watching video on Facebook every day. With video adverts, you can give your business personality, show different facets of a product or just let people know who you are and what you do.
Storytelling with video draws audiences in to learn about your business's product or services. You can use your video to encourage action, especially when you use them as part of a video link or a video carousel advert. Add a call to action to drive people to your website or landing page, increase mobile app installs or increase mobile app engagement.
Twitter helps you reach your business goals with objective-based campaigns.
Promoted Tweet
Promoted Tweets can be used for many different objectives to reach people in a native format.
Website Card
Website cards give interested users a quick summary and an easy way to visit your website.
Lead Gen Card
Lead Generation cards automatically capture the user's name, username, and email address and let them send this to you with one click.
Key Benefits of Social Media Marketing
Targeted Reach
Choose the right people you want to reach out to. Make your adverts relevant to a certain location, age, interests and more, to bring you real results. And if you have your customers' email addresses and/or mobile numbers, you can even target them specifically.
Engagement
Unlike other digital marketing channels, Social Media Marketing allows you to gather feedback from and communicate with your customers via likes, comments, shares, and even private messaging. In addition to the quantitative metrics measured in reports, the comments your ads receive give valuable qualitative insight to what your customers feel about your brand.
Measurable Performance
We can monitor your campaigns and see the responder demographics, profiles and performance report, among other metrics. From there, we can not only measure past performance but also make recommendations for improving future campaigns.
Facebook and Instagram Ad Packages
Find the best plan for your business
SME
P40,500 + E-VAT
Per month
- P30,000 Facebook OR Instagram Ad Credits
- Facebook Pixel setup and tracking
- Advanced audience segmentation
Notes:
- Setup fee of P5,000 + E-VAT is charged per platform
- 6-month minimum contract
- Payable with PDCs
Bonus for Annual Contracts:
- Waived Setup Fee
Premium
P67,500 + E-VAT
Per month
- P50,000 Facebook AND Instagram Ad Credits (combined budget)
- Facebook Pixel setup and tracking
- Advanced audience segmentation
- Lead Generation Ad format included
Notes:
- Setup fee of P5,000 + E-VAT is charged per platform
- 6-month minimum contract
- Payable with PDCs
Bonus for Annual Contracts:
- Waived Setup Fee
- Discounted Optimization Fee (from 35% to 30%)
Enterprise
P130,000 + E-VAT
Per month
- P100,000 Facebook AND Instagram Ad Credits (combined budget)
- Discounted Optimization Fee (starts at 30%)
- Facebook Pixel setup and tracking
- Advanced audience segmentation
- Lead Generation Ad format included
- Canvas Ad format included
Notes:
- Setup fee of P5,000 + E-VAT is charged per platform
- 6-month minimum contract
- Payable with PDCs
Bonus for Annual Contracts:
- Waived Setup Fee
- 25% Optimization Fee
Looking for a Customized Solution?
A 360 Digital Strategy is suitable for companies who are keen to target a wider audience using a collection of platforms available.
At PurpleClick, we believe that companies benefit the most from a customisable suite of digital solutions that can fulfil their business vision and goals.
Get in touch with us today and let us work out a comprehensive 360 Digital Strategy together with you!