Digital Marketing Campaign Optimizers
Job Role: Digital Marketing Campaign Optimizer (DMO)
We are looking for
Experienced Paid Search Specialists/ PPC Campaign Strategists for this position.
Google AdWords Certification required. Facebook Blueprint and YouTube certifications a plus.
Job Duties
- Plan, develop and implement effective digital strategies to drive campaign performance across digital platforms that include but are not limited to: Google, Yahoo-Bing Search Engine Marketing, Google Display Network, YouTube, Facebook and LinkedIn.
- Proactively manage all assigned campaigns and clients’ accounts by supporting all campaign-related requests from internal departments and clients
- Monitor and track performances of campaigns to ensure budget utilization is on track and to achieve the KPIs.
- Undertake relevant and suitable optimization measures to improve campaign performance
- Provide proactive support to Head, Digital Marketing Optimizer and collaborate with PurpleClick’s Account Management Team to deliver excellent client support services which include the following areas:
- Day-to-day support to execute requests from clients
- Trouble shooting campaign issues such as ad visibility, tracking and coding integration, etc
- Create and customize reports as and when they are requested
- Provide periodic review and end of campaign review including written analysis of campaign performance and strategic recommendations for action and improvement
- Enable Adwords and Google Analytics Integration. Provide expert direction to other Digital Marketing Optimizers and Account Managers on GA functions, set-up and integration
Position Qualifications & Skills Required
- Strong verbal and written communication skills to effectively communicate with different stakeholders through email, phone, written reports and presentations
- Strong command of English to write outstanding copies that resonate with clients’ brand position as well as reflect their competitive advantages.
- Logical, accurate and has zealous attention to detail.
- Ability to organize and prioritize a variety of tasks.
- Strong capabilities in data analysis.
- Strong enthusiasm and self-motivation for out-performing own level of campaign success and exceeding customers’ expectations
- Proficient computer skills including practical knowledge of Powerpoint & Excel functions such as pivot tables, index match, v-lookup